Through its FirstLook pre-feature program, Lobby Entertainment Network (LEN), NCM Interactive Network and other promotional products, NCM provides advertisers with bundled offerings of on-screen, lobby and online marketing products that offer multiple ways to interact with theater patrons. NCM operates the largest digital in-theater network in North America, the Digital Content Network (DCN)^SM, which allows for the targeted distribution of advertising and content to specified auditoriums and lobby areas within its network of AMC Entertainment Inc., Cinemark Holdings, Inc., Regal Entertainment Group and other top network affiliate movie theaters nationwide.

 

Marks was the architect behind The 2wenty, a first-of-its-kind digitally delivered entertainment and advertising pre-feature program, debuting in 2003. In 2006, NCM launched the current edition of its in-theatre pre-feature program, FirstLook, showcasing content fromA&E Television Networks, NBC Universal, Sony Pictures Entertainment, Turner Broadcasting System, Walt Disney Studios Motion Pictures and Warner Bros. along with national, regional and local advertising. 

 

Prior to his current position, Marks served as president of sales and marketing with Regal Entertainment Group’s media subsidiary, Regal CineMedia Corporation. In March 2005, Regal Entertainment Group and AMC Entertainment, Inc. combined its individual sales and marketing organizations, Regal CineMedia and National Cinema Network, to form National CineMedia (NCM) LLC.   In July 2005, Cinemark USA was the third leading movie exhibitor to take an ownership stake in National CineMedia LLC. National CineMedia, Inc. was listed on the NASDAQ Global Market as “NCMI” in February of 2007.

 

Before joining Regal CineMedia, Marks was a 14-year veteran of ESPN/ABC Sports, where as senior vice president he oversaw its $2.0 billion sales organization.  Working with top national advertisers such as Anheuser Busch, Circuit City, MCI, Toyota, AT&T, Pizza Hut, Taco Bell and KFC, Marks was instrumental in developing vertically integrated advertising packages for clients across multiple platforms including ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and ESPNZone restaurants.

 

From 1986 through 1989, Marks was an executive at The Nashville Network. He began his career at prominent New York advertising agencies Young & Rubicam (1985-86) and BBDO (1983-85).

 

A cinema industry leader and advocate, Marks was named one of The Mediaweek 50 top executives in the advertising industry in 2009 and also served as president and chairman of the Cinema Advertising Council (CAC) during 2007.